行銷領導廠商 WPP 利用 NVIDIA NIM™ 微服務 USD Search 與 USD Code，讓飲料巨擘得以加速全球創意行銷活動迭代。

WPP 發佈的 Production Studio 獲得人工智慧支援，是採用 NVIDIA Omniverse 開發而成的端到端正式作業應用，可簡化並自動化文字、影像與影片產生的流程，革新廣告商與行銷人員的內容創作方式。

WPP’s generative AI powered content engine supercharges interactive branded content for marketing and online shopping

Omniverse Cloud will be available as APIs, extending the reach of the world’s leading platform for creating industrial digital twins across the entire ecosystem of software makers.

WPP is the first to launch automotive marketing services on NVIDIA Omniverse Cloud, delivering custom 3D content and experiences to the world’s leading automotive brands.

WPP is building a content engine harnessing NVIDIA AI and Omniverse to enable creative teams to produce high-quality advertising at scale faster and more efficiently, while remaining fully aligned with a client’s brand.

DENZA, the luxury EV brand joint venture between BYD and Mercedes-Benz, has collaborated with marketing and communications giant WPP and NVIDIA Omniverse Cloud to build and deploy its next generation of car configurator.

NVIDIA 執行長黃仁勳在坎城國際創意節上與 WPP 執行長 Mark Read 攜手討論人工智慧強化的創造力。