Retailers are moving to create a fully integrated shopping experience across multiple touchpoints, including brick-and-mortar, web, and mobile devices. Why? Four in five customers shopping in a physical store browse the internet before or during their purchase decision to compare products and offers. Reversely, customers who make online purchases visit a physical store to get a feel of the product and fit. In fact, 73 percent of customers use more than one channel during a single shopping journey. By harnessing the power of AI, retailers can offer an omnichannel experience that increases cart size and builds brand affinity.